A SOCIAL MEDIA SUCCESS STORY
How Social Media Marketing "filled the room" for Chris Williams
How do you get strangers excited about meeting you? In today's economy, most entrepreneurs want a face-to-face connection before they'll trust someone to advise them on business development. But how do you get them to take time out from their busy schedules to meet with you?
Chris recognized the "personal referral" power of social media early on. Having spent a lifetime in sales, Chris knew the fast-growing communities of Facebook and LinkedIn could help her connect more effectively with the friends of her friends. But with a planned event coming up fast, Chris didn't have time to develop and implement a social media strategy. Busy building her own business, Chris couldn't drop everything to formulate a strategy and attend to the "micropublishing" details of social media.
Chris put Content Wheel on her team and got back to doing what she does best. Content Wheel applied all the latest strategies, created copy and content, populated profiles, linked Chris up with her friends and leveraged social media channels to reach out to their friends.
Event attendance exceeded expectations. Even at the last minute, word spread quickly. By accelerating the goodwill of her friends and clients, social media created a room full of new leads and friends for Chris.
"By Monday morning's staff meeting, we had only two RSVPs for the Tuesday evening event. I thought about canceling, but I am so glad we persevered! By Tuesday afternoon, 44 had RSVPed, of which 42 showed up-way above average for this kind of event. Plus seven more attended without RSVPing. Happiest of all, this was one of the best-qualified audiences I've ever had the pleasure to meet. One person came directly from the ad Susan wrote and bought a $249 product. Many thanks to Susan and the team for making this happen."
CHRIS WILLIAMS, Co-founder
market OUT LOUD