A SALES COPYWRITING SUCCESS STORY
How a feminine touch increased conversion for Craig Cannings and VAClassroom
Are you leading women without the feminine touch? Even though Craig Cannings was offering life-changing training for virtual assistants--training for skills so in-demand they can immediately boost a VA's revenue--he felt his sales copy wasn't resonating with his almost-all feminine audience.
Craig needed to connect with his prospects and inspire them to action. With his new Social Media Training about to launch, Craig needed help fast.
With copywriting from Content Wheel's Susan Raab, VAClassroom found an eager audience. The sales letter established rapport by validating and connecting with every virtual professional's most fundamental desires and concerns.
The response exceeded expectations. Of course the copy is just one aspect of a campaign that features a fabulous offer initially announced to a great list of keep-me-informed leads, but the results speak for themselves. The page continues to guide virtual professionals to career-boosting certification as Social Media Marketing Specialists.
"When we first launched, the conversion rates on the Social Marketing Training sales page were downright awesome: 15-18%. That is ridiculously good for a $397 product! Over the first month, the page converted quite well, on average about 12%. When Susan updated it for the self-paced course, we saw a 14% conversion rate when the doors first opened. The months have rolled on and the page still continues to between 3-5% consistently, which is fabulous for a $397 product!"
CRAIG CANNINGS, Co-owner
Visit Craig's landing page and learn about Social Media Specialist training.