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A PRODUCT DEVELOPMENT SUCCESS STORY
How the Direct Selling Women’s Alliance built a business with their best-selling expertise
Imagine creating your first book, one on which hangs the future of your company—and maybe even the industry you love. Imagine you have a publishing contract, five editors, a hundred contributing authors, hundreds of draft pages, a deadline in five weeks and a growing fear that the book you intended to create is nowhere in sight!
 What does it really take to create a best-selling book? That’s what Jane Deuber, Nicki Keohohou and Grace Keohohou Lee, the founders of the Direct Selling Women’s Alliance, were wondering in May 2004. Their mentors had advised them to build their business with a best-seller, but nothing had prepared them for this.
They needed to create a strong connection with their readers. When they put the expertise of Content Wheel’s Susan Raab on their team, they quickly discovered how Clear Content creates those connections. Build It BIG rose to the Top Ten on both Amazon and Barnes & Noble by January 2005.
 One success led to another, until they had the company of their dreams. With the follow-on More Build It Big and a workbook that supports a popular paid tele-course, the DSWA gained not only their core curriculum and a business with legs, but also the respect of the direct selling industry.
 “Our heartfelt thanks go to Susan Raab who acted as the senior editor and style designer for Build It Big. She came to the project in our final hour with an expert’s eye and a positive spirit that held the book to a standard we could never have attained without her. In More Build It Big, her dedication to excellence as well as her newfound love of our profession took our vision to new heights. If you have a book in you, be sure to talk to Susan!”
JANE DEUBER, President
Direct Selling Women’s Alliance
 “Build It BIG is awesome! I normally get frustrated with books and have to re-read a page several times to comprehend it. My philosophy in the past has been to give a book to my husband, tell him to read it, and then he gives me a summary, like Cliff Notes! Anyway, Build It BIG is perfect for the ADHD brain! I love how it is split into small sections. It holds my interest and makes it easy to go back and re-read a topic. Last night I started at the beginning and gained so much in a short amount of time! "
TIFFANY MARTINEZ
Direct Seller from Houston, TX
“I love the fact that Build It BIG can be read in little pieces, in between appointments. It's really written for the way direct sellers live.”
DORIS BECKMAN
Direct Seller from Monterey, CA
Peek behind the scenes of the workbook's development: DWSA provides ideas and Content Wheel makes them roll.
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