A PRODUCT DEVELOPMENT AND MARKETING SUCCESS STORY
How Jay Pearson discovered a new passion and built a business around his expertise
Imagine being invited to travel the country to speak about your little-known area of expertise—and liking it better than your day job. Imagine you have a great mentor and partner who has proved that an information empire can pay as well or better than your core business. Imagine you’ve decided to take the plunge yourself. Now you need new skills on your team.
What does it really take to build an information business? That’s what Jay Pearson was wondering in the spring of 2006. He knew he needed a multimedia home study system and a Web site, but wasn’t prepared to develop these things himself.
He needed materials that create as strong a connection as he does in person. When he put the expertise of Content Wheel’s Susan Raab on his team, he quickly discovered how Clear Content creates those connections.
Now he has the foundation for the information company of his dreams. With a new web site and multimedia home study course, he has the building blocks to augment his speaking and coaching business with “hourless income” from the sale of information products.
“Speaking for eager audiences about my financial services, I realized that without educational products to offer, I was leaving money on the table. But as a financial expert, I need my materials to convey certain brand values.
“Susan and the Content Wheel team created products and marketing tools that put my professional image up where it needs be. Audiences responded and my engagements are more profitable than ever—I often book over $10,000 in product sales at a presentation.”
The IRA Coach
Visit Jay’s new web site and find out how to build a business based on your expertise.