A STRATEGY SUCCESS STORY
How Kathie Nelson discovered a new way to connect with a new market
What if your own strengths are hiding from you? A busy and successful business strategist, speaker and author, Kathie Nelson had grown personally and professionally. But her old business structures weren't communicating her new value.
Kathie needed a bigger perspective. To the B2B speaking and consulting structures that had served her for years, Kathie wanted to add a whole new line of consumer products. Yet when she looked at her first consumer product efforts, she was not satisfied by the scope of business they could support.
Kathie found a vision partner at Content Wheel. Susan assessed Kathie's strengths in product development and designed a "product funnel" to leverage them, with products ranging from "get to know me" for under $20 through tele-courses to higher ticket items-all building customer involvement up to her group and private coaching services. She also designed a web strategy to weave Kathie's different businesses together into a compelling, synergistic story.
"Susan helped me sort out what wasn't working in 2008 and put together a brand strategy that encompassed what I am all about. She gets the big picture and clearly understands how to make it happen. What I especially appreciated is her ability to help productize my IP (intellectual property) and juice up what I already published. I went back to Susan after working with her on the "Build It Big" project, (a best selling book for the direct selling industry) because I was so impressed with her leadership, writing style, and ability to communicate with diverse members of a team."
KATHIE NELSON, Principal Strategist at Connectworks