A COPYWRITING SUCCESS STORY
How Margie Aliprandi put her heartfelt voice in a high-conversion sales letter
Are you ready to reach out to millions with a life-changing message? With support from Bob Proctor, Jack Canfield, T. Harv Ecker and other eminent teachers, Margie Aliprandi was set to invite over two million people to a web page to learn about a software product that’s proven to change habitual thought patterns for the better.
Face to face, Margie can move almost anyone to use My Mind Makeover, but who could she trust to capture her passion in copy for that critical page? She needed someone with a heart for her message, someone who could make emotional connections with her readers and inspire them to action.
With copywriting from Content Wheel’s Susan Raab, Margie made those emotional connections. Her landing page establishes rapport by identifying with the reader’s subtle thought-management challenges, builds the relationship by showing how to overcome them, then proves the solution with carefully selected testimonials. From the inspiring e-mail that called the joint-venture partners to participate in the Million Mind Makeover campaign, through the message received by millions of recipients, every reader caught the excitement of My Mind Makeover through Margie’s own voice.
Readers responded, and the landing page converted with rates in the mid-teens. Of course the copy was just one aspect of a campaign that featured world-class endorsements, fabulous bonuses and a truly life-changing product. But the results speak for themselves: the campaign moved My Mind Makeover firmly to the forefront of personal development technology.
“I felt so good when working with Susan—how easily and well we were able to move through the writing process, our nearly exact alignment on how to express our passion for the product, and the ideas we brainstormed for conveying its life-changing value to the customer. And readers responded to the result—our conversion rate well exceeded our expectations. So I can tell you, when you need copywriting to convey a heartfelt message that inspires action, call Susan.”
President, My Mind Makeover