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A PRODUCT DEVELOPMENT SUCCESS STORY
How Wendy Byford got unstuck and made her expertise accessible
 Are you losing time to market because your product development efforts have stalled? As a successful entrepreneur, Wendy knew she could make money with a home study system, but her drafts and recordings didn’t measure up to her brand vision.
With a growing number of speaking opportunities and audiences eager for her money-saving expertise, Wendy knew she was leaving money on the table without a home study system to sell. But after a year of work, she felt her materials still weren’t ready for clients.
When she saw one of the products Content Wheel produced, she realized she’d found a shortcut to success. A business-building coach herself, Wendy knows what a huge difference it makes when you work with someone who knows the ropes, especially when tackling a kind of project you’ve never done before.
Susan and her team restructured the content so that clients could easily learn just what was relevant to their situation. With up-front tools that help readers uncover their priorities and a map that shows where to find the features they want, the learning experience guides clients to the information that’s most valuable to them—which makes Wendy's entity structuring expertise come to life.
 Now Wendy has a product that will attract and please clients for years to come. Great at starting products and creating content, Wendy found in Content Wheel a partner she can trust to finish bringing her product vision to life.
“I’d spent a lot of time working with my content, but I was delighted with the way Susan and her team restructured the information to reveal its relevance to each client’s individual situation. As the project progressed, I felt well informed in each creative and budget decision I had to make. And the result is a product that truly conveys and amplifies the values of my brand.”
WENDY BYFORD
Entity Structuring Expert
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