Feeling overwhelmed by how much knowledge you have to share? To lead your clients effectively, your content must lay out a shining, golden path to their success. But many experts are just too close to their content to see how to design and simplify a process that guides clients to achieve their goals.
The options for packaging your expertise can be bewildering. What goes in the special report, e-book, tele-class, video or mentoring program? Sure, you can find craftspeople to help you produce these things, but at the highest level, how can you consistently convey and develop your brand through everything you publish? How can you be confident of your return on investment before spending hard-won cash on product development?
Content Wheel knows how to develop loyal customers through information products. We study your current products and services, then guide you to an effective strategy that develops business relationships at every price point: from stranger to lead, from casual to committed, and from loyal to champion. You'll learn "how much is enough" to justify a certain price point, and how to structure your product so its value is clear and easy to sell.
It all starts with your strategy. With our Product Funnel Strategy package, you get:
A one-hour fact-finding consult to reveal your purpose and goals;
A written report that summarizes:
A one-hour consult to go over the report and answer any questions you might have.
- Your current funnel, including products and services
- Recommendations for products and services at appropriate price points
- Recommendations for leveraging your existing content and strengths
- "Sweet spots;" the products and services to develop first
Don't let your expertise and your clients languish while you wonder how to get them together profitably. Get expert help with your product strategy today.
When you're interested in learning how we can help you, take advantage of a free 30-minute telephone consultation with Susan. To get started, go to the Contact Us page and complete the Content Strategy Questionnaire so Susan can learn more about you before the call.
There's no obligation, so please feel free to Contact Us.
Now that you know a little about our services, you might be wondering, what challenges have we helped clients meet? What kind of success have they enjoyed? Read our Case Studies to learn about our actual results.