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Most Content Wheel clients are experts whose mission is to help their clients build richer lives. Typically, these experts have been successful at creating some aspect of a rich life: a vibrant business, a high-performing portfolio or powerful leadership skills. They’ve made a commitment to expand their business by sharing what they’ve learned through seminars, workshops and high-profit information products. Projects they are working on include expanding their customer database, creating internet and “real world” marketing systems, and educational program development.
Our clients are the leading experts in their field. They hold high ideals for themselves as well as their customers, clients and students. They have a reputation for active outreach, powerful communication skills, and a collaborative approach to management. They pride themselves at being the best in what they do, and in teaching and mentoring others to follow in their footsteps.
Our clients are strong leaders, but they may not know the most effective strategies for marketing and delivering their content in highly leveraged, one-to-many media like books, web sites and audio recordings. Even if they do know the strategies, few have time to personally implement them.
Have you ever asked yourself these questions?
"How do I represent my knowledge in a way that makes people eager to buy it?" You might stumble over this if you've never marketed an information product before.
“Why aren’t more prospects picking up our materials?” You might be concerned about this if you see too many prospects thumb through your materials and put them down without purchasing them.
“Why aren’t more customers using the principles they’ve paid to learn?” You might wonder about this if you know certain customers have purchased your information products, and yet they still seem unfamiliar with the life-changing knowledge they contain.
“Why aren’t more customers moving into our more expensive programs?” When information product customers are slow to purchase the next product or program in your line—or worse, going elsewhere for their education—you might conclude that they just aren’t getting the full value from the learning systems they’ve already purchased.
“Who can I trust to give my intellectual property the special treatment it deserves?” If you’re tired of working with individual writers, editors and designers who don’t seem to “get” what you want your product to look and feel like, or if you just don’t have time to manage them, you might feel too overwhelmed to create the products you know your business needs to succeed and grow.
Experts call us when they want to
Expand their business with a new profit center around an information product Showcase their expertise in an engaging way Entice customers deeper into their product funnel and educational community Cement their credibility with professional-quality materials Reduce customer loss and “shelf education” Reduce time to market with modern corporate publishing processes Reduce stress by delegating product development to someone they trust.
 Our most successful clients typically share the following characteristics: They want to become the leading source of information in their field. Their customers are independent professionals whose success depends on learning and growing. They are open to change. They realize that if they want different results they must invest in new approaches, so they are committed to continually improving their communication strategies. They are action oriented and get things done. They are good communicators who place a high value on interpersonal relationships.
If you share these characteristics too, chances are we can help you create greater value for your customers and build their enthusiasm and engagement.
Next, learn more about How We Work with clients. |
