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Your business will look much bigger and more successful than ever once the Content Wheel team applies its unique skills to your materials. Honed in fast-growing start-ups and world-class corporations, these skills can take your brand image to the next level in your materials.
 Are you comfortable tooting your own horn? Writing marketing copy can daunt even the most determined entrepreneur. You might feel frustrated when limited space forces you to pick out and highlight only a few points—how can you be sure you've chosen the ones of most interest to customers? Perhaps you've already written out all your features and benefits, and yet you're disappointed when your copy fails to make those all-important emotional connections with readers.
Content Wheel knows how to hit the right notes. We do all the same research a great copywriter does and more because we know what you’ve been through to produce your product or service. We develop an in-depth perspective of your customer, his pain points and your solutions. Then we're ready to write your promotional copy—web site copy, cover copy, one-sheets, sales letters, and other promotional copy that educates and engages warm leads and helps turn them into buyers.
Do prospects instantly understand the value of your information? Starting with your product’s title and tag line, you must communicate a unique value proposition that clicks with your clients. When you work with Susan, you’ll identify and clarify a powerful value message, and see it amplified through all aspects of your products’ design.
“Do I have to read all of this?” Overloaded readers often skip and scan right over the information they need. By keeping the customer’s goals front and center, as well as the value of achieving those goals, content design gives readers just the information they need just when they need it, so they can read and learn at a comfortable pace, without overwhelm.
“Who’s talking?” What you want customers to hear is the one clear voice that conveys your mission and character—and that speaks consistently no matter who is writing the copy this year! When you work with Susan to create this voice, the resulting Brand Voice Style Guide sets the criteria for all your organization's written communication for years to come. Your clients and customers will come to recognize this voice, to trust and depend on it. It will become part of your legacy of continually engaging and strengthening relationships, a legacy that ensures ongoing growth.
"Where’s the stuff I’m looking for?" Your expertise is valuable, but only to those who can find it. Information Architecture lays out the specific pathways that readers can follow to the information they're looking for: the Table of Contents, index and cross-references in a book, or the navigation buttons and links on a web site, for example. When these draw the reader to the right page, Information Design guides the reader's eye using patterns of topic structure and format that make answers leap out and make readers say, "That was easy."
You're ready to share information that's on the leading edge of your profession. But do you have the time and expertise to create the professional presentation it deserves? Content Development brings your work to full realization—and to fulfill its true potential to help your customers reach their goals. Content Repurposing leverages the content you already have by converting it for distribution in another channel: turning transcriptions into a book, shifting oral exercises into workbook chapters, or converting paper forms and procedures into automated processes on your web site. Whether developed from scratch or drawn from other sources, Clear Content is your strongest means to convey the depth and richness of your expertise.
Can you talk to web designers, graphic artists, software engineers, writers, editors and manufacturing specialists in their own language? Sure, it seems more economical to drive inexpensive craftspeople yourself, but how many do-overs will it take for you to get the professional look your brand deserves? How much time to market will you lose? And most important, who is leading the growth of your business while you spend hours saying, “no, that’s not right”?
Stay focused on leading your own business, and let Susan lead the production effort. With your strategy firmly in mind, she communicates your objectives clearly and brings your project in on time, on budget, and with a professional image you’ll be proud of for years to come.
Now that you understand our strengths, go back to see how you can put them to work through our Services.
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