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You can increase the value of your expertise with Content Wheel’s services. When you decide to add information products to your business, we can guide you to the best strategy for your content. When you want to improve the effectiveness of your current materials, we can give you fresh ideas and a more professional image. We can contribute as a member of your team, or customize a turnkey product development solution to fit your unique needs—not the least of which is the size of your organization and project.
From a few paragraphs of high-stakes sales copy to education systems numbering hundreds of pages, the Content Wheel team applies principles that reliably produce customer-pleasing results.
When your brand image counts, depend on Content Wheel to make your message roll. The unique strengths of our team are ready to take the image you convey in your marketing and educational materials to the next level of effectiveness and professionalism. Read about our unique copywriting, educational and production skills.
The options for presenting your expertise can be bewildering: What goes on the web pages or in the book, tele-class, home study system or mentoring program? In your content strategy session with Susan, you'll identify which of these options is the most advantageous for your situation right now and which to pursue first. You’ll also learn “how much is enough” to justify a certain price point, and how to structure your product so its value is clear and easy to sell.
What do you need to start marketing your information product? Before you market something even as simple as a teleclass, you must know the value it will provide and be able to communicate that value in an instant. This package includes everything you need to get started: scoping and positioning your product so that it gives the customer the right amount of value for the money; a product name and tag line; a high-level outline of the content your product will deliver; and a page of marketing copy suitable for your elevator speech, web page, handbill, or one-sheet.
Virtual classrooms like bridge lines and webinars let you teach hundreds from your desktop. But what are you going to say to your students? With a detailed outline or bullet-style script, you’ll be ready to present four hours of content in a virtual classroom. If you’re teaching via webinar, ask about the PowerPoint presentation option. If you’ve never run a virtual classroom before, ask about our turnkey solutions.
If you’ve successfully sold and taught your virtual classroom course more than a few times, you can reap greater profits by packaging it as a home-study system. Customers place a very high value on a learning system that combines audio and data disks with a workbook because it takes advantage of all three learning modalities.
They can listen to engaging conversations and presentations featuring you, the expert; They can read summaries of your most important points without hunting back through the audio; and They can take action by completing written exercises and applying your strategies in real life with tools like assessments, checklists, worksheets and plans.
And because it’s self-guided, customers can do all this at their own pace.
Your customer’s high-value perception means higher profits for you. Unlike a book whose maximum value is fixed in your prospect’s mind at no higher than $30, you can price a home-study system based on the value of the solution in provides, typically $495 and up. Ask for our complementary return-on-investment analysis for your home study system.
When the quality of your brand shines through the learning experience, you create loyal customers. Of course, the primary goal of a home-study system is to deliver the information and solutions the customer has paid for. But it must also take the customer relationship to the next level: to build loyalty for your brand and eagerness for your next product. If yours is like most businesses, your repeat customers are the most profitable.
When you trust Content Wheel with your development project, you can focus on building your business. Building a home-study system can seem as complex as building a home. You’ll be comfortable throughout the process with Content Wheel as your guide. Our complete turnkey system starts with your product concept and does not end until the products are in your warehouse, ready to ship. Ask how we can help you sell it too, with solutions ranging from a little copywriting to implementing a complete sales and marketing program through our extended team.
Janet Switzer, the leading expert in creating information empires, has identified 57 different kinds of information profit centers. In her list of information products, we've highlighted the ones Content Wheel specializes in developing. Which of these products do you need next to build your information empire?
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When you’re interested in learning how we can help you, take advantage of a free 30-minute telephone consultation with Susan. To get started, go to the Contact Us page and complete the Content Strategy Questionnaire so Susan can learn more about you before the call.
There’s no obligation, so please feel free to Contact Us.
Now that you know a little about who we serve, how we work and our services, you might be wondering, how do we create results? What challenges have we helped clients meet? What kind of success have they enjoyed? Read our Case Studies to learn about our actual results.
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