The options for presenting your expertise can be bewildering: What goes on the web pages or in the book, tele-class, home study system or mentoring program? In your content strategy session with Susan, you'll identify which of these options is the most advantageous for your situation right now and which to pursue first. You’ll also learn “how much is enough” to justify a certain price point, and how to structure your product so its value is clear and easy to sell.