What do you need to start marketing your information product? Before you market something even as simple as a teleclass, you must know the value it will provide and be able to communicate that value in an instant. This package includes everything you need to get started: scoping and positioning your product so that it gives the customer the right amount of value for the money; a product name and tag line; a high-level outline of the content your product will deliver; and a page of marketing copy suitable for your elevator speech, web page, handbill, or one-sheet.