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Once upon a time long ago-way back in the 1980's--there was a desktop publishing revolution. Tasks that once were done over a period of months by artistic specialists like editors, proofreaders, page designers, layout artists, indexers and plate photographers could suddenly be done by one person in a matter of weeks, even days.
Companies rushed to hire the rare birds who had all mastered all these crafts, because without them the tools didn't provide the promised leap in productivity. Especially among software companies whose competitive edge depended on getting to market quickly, these corporate publication specialists could make a decent living.
Well, what happened to them? The demand for their skills vanished almost as quickly as it appeared. Once online pages started offering all that free content on the World Wide Web, HTML became the reader's media of choice. The era of the aesthetic desktop publisher yielded to the technical webmaster and page production once again became a team sport.
Today, another revolution is underway. You no longer need to pay a webmaster to publish a page on the web. All you have to do is sign up for Facebook, WordPress, Ning, YouTube and countless other free services.
But you still have those same old publishing problems. What are you going to say? How will you get your message across? How will you make those connections with your readers?
You need those corporate publication specialists to help you, and I've found them. They've become Virtual Assistants or other virtual professionals.
The past two weeks it's been odd, the number of pubs specialists who used to work for me who have called, laid off, networking, hoping I can help them find another job.
To them I say, "Look at the Virtual Assistants. Look how the demand for help with Social Media Marketing is growing. Look there."
Their eyes light up. "Thank you Susan. That's very valuable information--really valuable."
Indeed it is. It has helped them, and now I hope it will help you. If you want to leverage your publishing skills in today's economy, the life of a Social Media Marketing Specialist may be for you.
My friend Craig Cannings can teach you how. Visit his VA Classroom site now and check out his February offering.
Make friends with the future and don't look back.
http://tinyurl.com/cw-social-marketing
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