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Did you know 200,000 people per day are joining Facebook? Just this month-January 2009-they zoomed past 150,000,000 users. Even more remarkable, Facebook says half their users check into their accounts every day!
As free technologies like Facebook flatten geographic barriers, you have the revolutionary new power to reach out to new people and lead them--lead them to become new customers or repeat customers.
In this down economy, businesses are leading the stampede to social media because:
1. It's a proven web traffic generator. You can measure how many new leads it sends to your company's website.
2. It increases your exposure to your target audience-they get to see you in action. It's easier than ever to find communities that share and support the same goals and values as your business. And when group members see you join in, collaborate, share ideas and give feedback, their interest and your conversion rates climb.
3. It builds positive brand association and awareness. As you participate in these new networks and communities, you can use authentic conversations, sound and video to engage people in your vision like never before. This loyalty can turn a customer into a customer for life.
4. It's measurable. You can track and analyze how many social-media driven leads join your mailing list or buy your products. You can see and understand your return on investment. And your investment is low because most of the tools are free.
5. It connects you with partners. One of the fastest ways to grow your business is to "joint venture" with other businesses who already have a following in your target niche. You can find potential JV partners and get to know them more quickly via social media than waiting for the next tradeshow or association event.
Ready to join the stampede? Great! Visit LinkedIn, Facebook and Twitter and open your free accounts. Then come back here for some tips for effective social media content.
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