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Do you ever wonder why some publishing projects stay on track and others just seem to take forever to get everything right?
The secret is in the process. People ask me, “Susan, how do I create an e-book? How’s that different from marketing copy? Or a tele-seminar?” They seem to think that each of these requires a skill set that’s completely different from all the others.
The truth is, quality products come from quality process. If you know how to execute a quality process, you can literally produce almost anything on time and on budget. Even if you’ve never done it before. Even if no one has ever done it before!
This is important because the technology for delivering information continues to evolve at an ever-accelerating speed. If you’re going to leverage the latest technologies, you absolutely must have the confidence to publish new forms and formats you’ve never published before.
Once you master the quality process, you’ll not only be able to produce all the different kinds of publications that are popular today, you’ll easily adapt and be able to publish using any communication technology that evolves tomorrow.
If you’ve been hanging out with me in Facebook, you know that last month I spent a lot of evenings in Carmel’s Sunset Center listening Bach, Brahms, and Beethoven. In the midst of one of those glorious concerts, I had a vision of a new way to illustrate the process:
I’m calling it the Integral Development Process Wheel, at least for the moment. I’ll be blogging about the four phases over the next few weeks, but I wanted you to see it now. Take a moment to let the symbols synch with your subconscious. What do they mean to you?
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